SAN ANTONIO, January 30, 2017 — Underscoring its commitment to a superior customer experience, healthcare technology firm CaptureRx®, a leader in 340B solutions for hospitals, health centers, pharmacies and managed care organizations, announced today the addition of Anne Bowman to its senior leadership team in the newly-created position of SVP, customer obsession.

Bowman is passionate about serving customers and has a history of transforming the customer experience at technology companies through a company-wide, customer-centric approach she calls “customer obsession.” At Rackspace, a leading managed cloud solution provider, Bowman architected the company’s Fanatical Support Promise and led the charge to refocus the concept of support from a single department to a way of life for every Rackspace employee. Over the last ten years, she has focused on building customer loyalty for organizations in the consulting, technology and communications industries globally by promoting a customer-centric culture, introducing flexible business processes and aligning organizations around customer-defined goals.

“We know that hospitals and clinics participating in the 340B program consider the relationship with their 340B solution provider as important as the technology, and many are disappointed with the level of service they receive from their current vendor,” says Dave Byrd, CaptureRx’s CEO. “The goal of Anne’s new position is to help us maintain our position as the leading service provider in the space. We want to make 340B easier for customers who choose CaptureRx.”

“With so much going on at CaptureRx, it’s an exciting time to join the team,” says Bowman. “As with any company, there are some points of friction in the customer experience, and I’m confident that I can smooth those out. My goal is make CaptureRx a company that customers want to recommend to others, and that will be the metric we use to measure our success.”

Byrd says it’s Bowman’s passion for the customer, and her success with organizations similar to CaptureRx, that made it clear she was the right choice to help realign the company. “The customer is what inspires her,” says Byrd. “And our customers are what inspire us. We are fortunate to have such a talented, proven leader as part of our team.”